NOBL introduces its latest collection of mountain bike wheelsets, the Ethos series, designed to cater to a spectrum of off-road cycling, from cross-country to enduro. A standout in this new range is the Ethos SL180, which the company states is the most featherlight 30mm internal width cross-country production wheelset on the market.
The Ethos SL180 wheels, engineered for short-track XC and ultra-light cross-country competitions, incorporate Berd PolyLight spokes, DT Swiss 180 hubs, and innovative NOBL Ethos carbon rims. A pair of these 29-inch wheels boasts a mere weight of 993g, making them notably lighter than comparable offerings like the Roval Control World Cup wheels and the Reserve 28|XC wheels. Despite their reduced weight, the Ethos SL180 maintains durability with a full complement of 28 spokes and a broader 30mm internal rim width. Beyond the SL180, the Ethos line also features updated rim designs that promise enhanced flexibility and resilience, with specialized configurations for front and rear wheels, and options for 29-inch and 27.5-inch diameters across various disciplines. Additionally, several Ethos models are equipped with NOBL's Ti70 hubs, developed in collaboration with Berd and Erase Components, which include a titanium freehub and a 70-tooth ratchet mechanism for swift engagement.
The introduction of the NOBL Ethos wheelsets represents a significant leap forward in mountain bike component technology, offering riders unparalleled performance and durability. This innovation reflects a commitment to pushing the boundaries of what's possible in cycling, providing tools that empower athletes to achieve their best. It's a testament to the continuous pursuit of excellence and the belief that the right equipment can profoundly enhance the riding experience, inspiring greater adventures and achievements on the trails.